Who We Are
"Every student deserves the freedom to choose their path."
Freedom of Choice – Education Initiative exists to remove the barriers that prevent talented students from reaching their full potential. Through scholarships, mentorship, financial literacy education, and real-world exposure, we ensure that students in under-resourced communities don't just access education—they thrive, graduate, and become the leaders their families and communities need. Our mission is clear: replace limitation with possibility, and prove that when students are supported holistically, they build lasting generational impact.
Our Approach
Access to education is only the beginning. School choice programs have opened doors for thousands of students in under-resourced communities, but many still face barriers that prevent them from walking through those doors—financial pressure, limited mentorship, lack of exposure to career pathways, and gaps in financial literacy that affect decisions for decades.
We address the whole student. Our comprehensive four-pillar model—scholarships, mentorship, financial literacy, and exposure—ensures that students don't just attend school, they thrive. We partner with schools, community organizations, and professionals who believe in the power of holistic support to create lasting change.
Every scholarship awarded, every mentorship relationship formed, and every student who graduates doesn't just change one life—it transforms families and builds stronger communities. Our mission is to replace limitation with possibility, and to prove that when students are supported comprehensively, they don't just survive—they build lasting generational impact.
What We Do
Our four-pillar approach ensures students receive comprehensive support—financially, personally, and professionally—to build lasting generational impact.
Scholarships
We eliminate tuition barriers through direct scholarship funding, allowing students to focus on academics instead of financial survival. Every scholarship awarded removes stress and creates space for students to thrive.
Mentorship
We pair students with experienced professionals who provide guidance, accountability, and real-world wisdom. Mentors don't just advise—they believe in students when no one else does, creating trusted relationships that last beyond graduation.
Financial Literacy
We teach essential money skills that schools don't—budgeting, credit, savings, and avoiding predatory debt. Students learn to make informed financial decisions that protect their futures and build generational wealth.
Exposure
We expand students' worldviews through college tours, career expos, and real-world experiences. Exposure doesn't just show students what's possible—it fundamentally shifts their identity from "limited" to "limitless."
Romon Logan
Founder & Executive Director
Romon Logan is the Founder and Executive Director of Freedom of Choice – Education Initiative, where he leads the organization's mission to equip high school students in under-resourced communities with scholarships, mentorship, financial literacy, and exposure to what's possible.
Growing up in St. Louis, Romon has seen both ends of the educational and opportunity spectrum. He experienced environments where athletics or entertainment were often viewed as the primary paths forward, not always out of passion, but because few alternatives felt visible or attainable. Later exposure to broader educational guidance, mentorship, and future-oriented thinking fundamentally reframed how he understood opportunity, access, and long-term possibility. As a former Division I athlete and musician, Romon is able to directly relate to students who pursue sports or entertainment as a perceived way out, while also helping them recognize that their potential is not limited to a single path. His work today is centered on expanding belief by expanding access to resources, visibility, and informed choice.
Before launching Freedom of Choice, Romon founded Logan Legacy Enterprises, where he helped small businesses secure over $20 million in funding and coached tens of thousands of entrepreneurs nationwide. He has also led multiple community initiatives, including financial literacy workshops and large-scale community givebacks. At the core of this work is a consistent message: meaningful impact does not require celebrity or public recognition, but intention, discipline, and access to the right knowledge.
Romon leads with humility, strong stewardship, and a commitment to strong governance. He is driven by the belief that limited belief is often the result of limited exposure, and that when students are given access early enough, the trajectory of families and communities can change for generations.
Rory Holloway
Board Member
Rory Holloway is a respected leader, mentor, and longtime advocate for youth development whose career spans elite sports management, business leadership, and nonprofit service. He is best known for his role as the former manager of heavyweight boxing legend Mike Tyson, where he helped shape one of the most significant and high-profile careers in professional sports history.
During his tenure in boxing management, Rory played a central role in negotiating some of the most consequential deals in the sport, including record-setting pay-per-view events and landmark contracts that redefined the business of boxing. In 1995, he led negotiations for what was then the largest contract in sports history, a $395 million agreement with a $73 million signing bonus. He was also involved in five of the highest-grossing pay-per-view events in boxing history and co-authored Taming the Beast: The Untold Story of Mike Tyson. His contributions were later depicted in HBO's 1995 Mike Tyson film, underscoring his lasting influence on the sport.
Prior to his work in professional sports, Rory served at Berkshire Farm Center & Services for Youth, where he worked directly with at-risk young people. That experience profoundly shaped his commitment to mentorship, structure, and second chances.
Rory is also the co-founder of NextGen Boxing Academy, a 501(c)(3) nonprofit in Trenton, New Jersey that combines athletic training with mentorship, mental health support, and life skills development for youth in underserved communities. Through this work, he continues to mentor young people and help them channel discipline, resilience, and self-belief into positive growth.
As a husband, father, grandfather, and mentor, Rory brings decades of leadership experience, financial discipline, and integrity to the board of Freedom of Choice – Education Initiative. His transition from managing world champions to developing future leaders reflects a lifelong dedication to service, stewardship, and community impact.
Wendi Ann-Francis, CFP®, WMCP®
Treasurer & Board Member
Wendi Ann-Francis is a seasoned financial advisor and corporate leader with deep expertise in wealth management, fiduciary stewardship, and strategic financial planning. She currently serves as a Private Client Advisor at Chase, where she partners with high-net-worth individuals and families to develop long-term financial strategies that protect assets, support generational goals, and align financial resources with client priorities.
With more than a decade of experience in the financial services industry, Wendi has worked across major institutions including Chase, Merrill Lynch, BBVA, and Regions Investment Solutions. Her professional background includes overseeing complex client portfolios, forecasting, cash flow analysis, and implementing disciplined planning frameworks that support sustainable financial outcomes.
Wendi's work is grounded in a commitment to ethical decision-making, rigorous financial oversight, and tailored guidance that helps clients navigate risk while pursuing meaningful goals. Her strategic insight, experience with wealth preservation, and years of working closely with diverse stakeholders make her a strong advocate for responsible stewardship.
As Treasurer and Board Member of Freedom of Choice – Education Initiative, Wendi ensures that donor resources are managed with transparency, prudence, and accountability. Her leadership strengthens the organization's fiscal governance and reinforces its commitment to long-term impact.